Search Engine optimization has evolved in a big way and it is important for you to ensure you are updated with the latest developments in the market. You can never underestimate the importance of SEO in online marketing if you are looking for a competitive edge in the market today. In the recent past we have seen Google making some significant changes in its algorithm for penalizing websites using unfair practices to gain high search engine ranks. If you are making an endeavor to get noticed in the niche market and get maximum number of customers to your website you should understand the significance of SEO and its salient pillars of support. There are three major pillars that work in support for you and they are –
- social media
- content and
Let us now take a look at how the above three pillars make a positive impact on search engine ranks and results.
Three Pillars Of SEO
1. Social Media- With social media of your website you effectively are able to attract customers and gather the publicity you are looking for. Social media pages ensure you receive the best for better visibility and search engine optimization. For getting the best impact from social media you have to embrace it with the other two pillars listed below.
2. Content-Content is King! The content you create should be informative, educative and full of helpful resources to the public. The use of keywords related to the niche service or product should be used wisely. When content is being written it should be kept in mind the points are relevant to the subject matter of the topic. The keywords should be placed at the correct places and they should not be used extensively. This gives rise to keyword stuffing and creates an adverse effect on search engine ranks. Websites with content that use too many keywords are penalized and this affects their online visibility drastically. Accurate placement of keywords distributed evenly through the article will help you get better visibility and targeted traffic.
3. Links- This is the last but not the least important aspect of better SEO for websites and search engines. For being a responsible web master it is important for you to improve the quantity and the quality of inbound links. In fact this should be the major target for every webmaster on the Internet. It is important for you to build quality inbound links to authority websites for giving a good boost to your business. These links are able to give you the credible and informative websites people would love to visit again and again. This technique also enhances the page ranks and you will find the visibility of your page getting better. This gives you a boost over others. In this manner you also are able to get the competitive edge in the market. As a webmaster it is very important for you to exercise caution and engage in fair SEO practices for better page ranks and improved targeted traffic.
Therefore, if you are looking for the best results from SEO it is important for you to combine all these three pillars and see positive results for yourself!