For web masters and people dealing with search engine optimization and blogging the terms Google Panda and Google Penguin are not alien to them. Ever since they came into the market webmasters and entrepreneurs have been devising ways and means to create and develop the right combat plan against them. If you are new to Google Panda and Google Penguin this article will you an insight as to what they are mean and how they are different from one another.
Google Panda- An Introduction
Google Panda was launched by the search engine giant in 2011 to make changes in the algorithm of search engine results. This update targeted low quality and content websites. They were kept away from search engine ranks. Actual quality websites that were rich in content and information were given their due. As a result of this update there were several websites with large advertising, promotion, and low quality content that saw a rapid decline in their search engine ranks. Since 2011 there have been over twenty two updates till date by the search engine company under the said name.
Google Penguin- An Overview
This is an algorithm update from the search engine Google and was another blow to SEO experts. This update was launched in April 2012 and was targeted towards sites that breach the Webmaster Guidelines set by Google. The websites that did not meet these guidelines had their ranks decreased and they were penalized too. The websites that embraced black hat SEO techniques were penalized. These techniques included keyword stuffing, duplicate content and cloaking.
Recovery From Google Panda and Penguin Updates
Several webmasters were adversely affected by both the Panda and Penguin updates. Webmasters had to chalk out recovery plans to get back on track. When you have been hit by the Google Panda and Penguin updates you need to determine first which of the algorithms affected you the most and under what scale. Once you have found out the next step would be to audit the website. You have to assess and take everything into consideration that causes the penalty. This will give you an accurate picture and stop you from jumping to a wrong conclusion.
There are technical factors like broken links, thin content, page speed, duplicate content and more that may have been targeted. Once you have asserted where you had been wrong the next step for you is to wait. Now when you are making the changes you will find some development. Site performance may also increase. However the change is not a significant one. You have to wait till the fresh update to check if the changes worked or not.
Therefore as a webmaster or an online entrepreneur it is very important for you to be aware of your website flaws before the Google Panda and Penguin strikes. Google is now taking stringent methods to enhance the user experience and this is why it is making sure there are quality websites with educative information for everyone to find and aces without hassles.